Privacy Policy
Last updated: 17.07.26
1. Introduction
This Privacy Policy explains how Konine Sports Limited collects, uses and protects your personal data when you visit our website www.koninesportslimited.co.uk, make a purchase, or otherwise interact with us.
We are the data controller for personal data processed through our website in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and other applicable UK data protection laws.
2. Who we are and how to contact us
• Business name: Konine Sports Limited
• Registered office: Suite RA01, 195-197 Wood Street, London E17 3NU
• Company number: 17198897
• VAT number: 521673502
• Email: connorsummerson@koninesportslimited.com
• Telephone: +447380909906
If you have any questions about this Privacy Policy or how we use your data, please contact us using the details above.
3. Personal data we collect
We may collect and process the following categories of personal data:
• Identity data: name, title, and contact details.
• Contact data: billing address, delivery address, email address, telephone number.
• Order and transaction data: products purchased, order dates, order numbers, payment status, and fulfilment details.
• Payment data: limited payment information such as card type and last four digits of your card, handled securely by Stripe or PayPal; we do not store full card or bank details on our systems.
• Account data: username, password and preferences if you create an account.
• Marketing and communications data: your preferences for receiving marketing from us and your communication preferences.
• Technical and usage data: IP address, browser type, device information, time zone setting, pages viewed, links clicked and other actions taken on our site, collected via cookies and similar technologies provided by our website hosting and analytics tools in GoDaddy Websites + Marketing (GoDaddy Website Builder).
We do not intentionally collect special category data (such as health information) via our website.
4. How we collect personal data
We collect data in several ways:
• Directly from you when you place an order, create an account, contact us, sign up to our newsletter or take part in promotions.
• Automatically when you use our website, via cookies, server logs and similar technologies operated through GoDaddy Websites + Marketing.
• From third parties, such as payment providers (Stripe and PayPal) and delivery partners, where this is necessary to provide our services or improve our website.
We will always tell you if providing personal data is required to complete a contract (for example, to deliver an order).
5. How we use your personal data and lawful bases
We only use your personal data when we have a lawful basis under UK GDPR. The main purposes and lawful bases are:
• To process and deliver your orders, including taking payment, arranging shipping to your address, and managing returns and refunds (performance of a contract).
• To manage your account and provide customer support (performance of a contract / legitimate interests).
• To communicate with you about your orders, deliveries, returns and service updates (performance of a contract / legitimate interests).
• To send you marketing communications (such as newsletters, offers and updates) where you have consented, or where we are permitted by law and you have not opted out (consent / legitimate interests).
• To improve our website, products and services, and to understand how customers use our site (legitimate interests).
• To maintain the security of our website, prevent fraud and protect our business and customers (legitimate interests / legal obligations).
• To comply with legal and regulatory requirements, including tax and accounting obligations (legal obligations).
We will not use your personal data for automated decision‑making that produces legal or similarly significant effects without informing you and explaining your rights.
6. Payments via Stripe and PayPal
We use Stripe and PayPal to process customer payments securely. When you choose one of these payment methods:
• You are redirected to Stripe or PayPal (or their embedded payment forms) where you provide your payment details directly to them.
• Stripe and PayPal act as independent data controllers for the payment information you submit, and they process your data in line with their own privacy policies, which you can view at:
• Stripe: [https://stripe.com/privacy]
• PayPal: [https://www.paypal.com/gb/legalhub/paypal/privacy-full]
• We receive limited information from Stripe or PayPal (such as confirmation of payment, last four digits of card, and a transaction ID) to confirm and fulfil your order. We do not store full card numbers or security codes.
6A. Website hosting and GoDaddy services
We use GoDaddy Websites + Marketing (GoDaddy Website Builder) to host our website, manage our domain and provide built‑in analytics and performance tools.
When you visit our site, GoDaddy’s infrastructure automatically logs certain information about your device and connection (such as IP address, browser type, pages viewed and error logs) to deliver the website, maintain security and improve performance.
We also enable GoDaddy’s “Advanced Tracking” and built‑in analytics, which collect aggregated and anonymised data about how visitors use our site (for example, which pages are most popular and how people navigate). This helps us understand and improve the customer experience. We do not use external tracking tools such as Google Analytics or Meta/Facebook pixel unless we update this policy to say so.
We remain the data controller for data collected via our site, and GoDaddy acts as our data processor for hosting and related services in line with its privacy and website services agreements.
7. Shipping and delivery
We use your name, contact details and delivery address to ship your order and to provide delivery updates.
We may share relevant delivery information with trusted carriers and logistics partners where necessary to ship your items and handle returns.
8. Sharing your personal data
We may share your personal data with:
• Payment providers: Stripe and PayPal, to process payments and prevent fraud.
• Delivery partners and couriers, to deliver your orders.
• IT and hosting provider: GoDaddy Websites + Marketing (GoDaddy Website Builder), which provides hosting, domain, security and built‑in analytics for our site.
• Professional advisers (such as accountants or legal advisers), where necessary for our business.
• Regulators, law enforcement bodies or other authorities, where required by law or to protect our rights.
• Print-on-Demand fulfilment partners
When you place an order with us, we may share your personal data (such as your name, delivery address and order details) with third-party print-on-demand partners who manufacture and ship products on our behalf.
These partners include providers such as Printful and Printify. They process this information only so they can produce and deliver your order and are contractually required to protect your data and handle it in accordance with applicable data protection laws.
Our fulfilment partners are located outside of the UK/EEA in some cases, which may involve international transfers of your personal data. When this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses or other mechanisms permitted under UK and EU data protection law.
We do not sell your personal data to third parties.
If we transfer personal data outside the UK, we will ensure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses, in line with UK data protection law.
9. Cookies and similar technologies
Our website uses cookies and similar technologies provided by GoDaddy Websites + Marketing to:
• Enable essential site functions such as page loading, shopping cart and checkout.
• Provide aggregated, anonymised analytics through GoDaddy’s “Advanced Tracking” and built‑in reporting features, so we can understand how visitors use our site and improve performance.
• Support security measures and protect our site from misuse and attacks.
A cookie banner is displayed when you first visit our site, allowing you to accept or decline non‑essential tracking in line with applicable privacy laws. If you choose “Decline”, GoDaddy will not collect behavioural analytics data about your visit.
You can also manage cookies through your browser settings. Please note that disabling essential cookies may affect how the site functions.
10. How long we keep your data
We keep your personal data only for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting or reporting requirements.
Typical retention periods include:
• Order and transaction records: up to 6 years to comply with tax and accounting obligations.
• Customer service communications: up to 3 years after your last contact with us.
• Marketing data: until you withdraw your consent or opt out, plus a short period to maintain suppression lists.
When data is no longer needed, we will delete or anonymise it securely.
11. Your rights under UK data protection law
Under UK GDPR, you have the following rights in relation to your personal data:
• Right to access: to request a copy of the personal data we hold about you.
• Right to rectification: to ask us to correct inaccurate or incomplete data.
• Right to erasure: to request deletion of your data in certain circumstances.
• Right to restriction: to ask us to restrict processing of your data in certain circumstances.
• Right to data portability: to receive your data in a structured, commonly used format and transmit it to another controller where applicable.
• Right to object: to object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: where we rely on consent, you can withdraw it at any time.
If you make a request, we must respond without undue delay and within one month in most cases. To exercise any of these rights, please contact us using the details in section 2.
12. Complaints and the ICO
If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.
If you remain unhappy, you can also make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: [https://ico.org.uk/make-a-complaint]
13. Children’s data
Our website and products are not intended for children under 16, and we do not knowingly collect personal data relating to children. If you believe a child has provided us with personal data, please contact us so we can delete it where appropriate.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
We will post the updated version on our website and update the “Last updated” date at the top of this page. Please check back regularly to stay informed about how we use your data.
Konine Sports Limited